Using a disciplined process to design solutions to business and organizational challenges in the form of new products and services that when applied to operations or launched in market deliver upon business and organizational goals.

My Role As A Product and Service Designer & Developer

Since I founded my first company in 1993, a design firm that specialized in creating branding schemes and promotional packages for the motorsports industry, I’ve been refining the design process and practice that I developed. Testing, learning, and refining it until I arrived at a system of processes and practices that produced a product, service, or other solution to the problem or for the opportunity presented to my team and I.

The Wonder Guild Design Process

I actually call the process Wondrous Works Process. Sounds whimsical but the process is grounded in 20 years of research via use in the healthcare, retail, advertising, technology, and business services industries and built upon principles of the scientific method, Speculative Design, Lean Startup, and systems design.

Via this process I’ve designed, redesigned, and reimagined most of the products, services, projects, and other solutions shared in this portfolio.