KPWalk! App How It Works screens

KPWalk! App Connect Fitbit

KPWalk! App Promo poster

KPWalk! App brochure

KPWalk! App brochure

Challenge: 

Kaiser Permanente is committed to preventive care for better health–for its members, customers, community, and employees. The health care provider and payer holds an annual fitness challenge for employees. This year, Kaiser Permanente wanted to grow participation and use the challenge to test new products/services.

I prototyped a mobile iOS app that allowed the health care organization’s employees to link their wearable fitness devices and share their activity data.

Strategy: 

Over 40,000 employees participated in past fitness challenges but participation was waning. To attract new participants and motivate repeat participation, we needed to add something new and valuable.

At the same time, Kaiser Permanente, like most health care companies, was testing and developing mobile and digital health and wellness products.

The annual challenge, the CIO’s passion for wearable fitness devices, and an unfinished fitness app sparked an idea…

• Leverage the popularity of mobile health and wellness apps and fitness devices to allow fitness device users to participate without giving up their beloved fitbits(R) and Jawbones; and
• Use the annual challenge to pilot new APIs and gain insights from user activity data.
• Retain a familiar experience for re-upping users

Solution:

Ultimately, we modified and completed an iOS mobile app, integrating APIs for fitbit and Jawbone devices and KP’s own APIs for sharing activity data. We brought fitbit and Jawbone activity data into the KPWalk! app so users wouldn’t need to leave to get their data fix and could “donate” their steps and miles to their teams’ efforts to amass points and win the challenge.

For users without fitbits or Jawbones, we retained the manual logging capability and allowed users to use the app’s stopwatch feature to track activity minutes, convert minutes to steps, miles, and calories, and automatically transmit data to a website where they could view individual and team stats.

My Role In The Solution: 

I was part of a great team of talented designers, developers, program and project managers. To this team and project I contributed…

• Prototyping the mobile app flows, functions, and design
• Providing experience design and creative direction for the app
• Writing copy for instructions, alerts, tutorials, and collateral
• Developing and executing a communications plan, including marketing collateral

KPWalks How It Works Fat Frames

KPWalks Logging Activity Fat Frames

KPWalks Fat Frame Active/Inactive States

KPWalk! app mockups

Results: 

Thousands shared their activity data via the app and hundreds linked their fitness device accounts to the app to share their data. The best of what we created in KP Walks! was integrated into KP’s Every Body Walk! app, a publicly available version of the app for which we also created an Apple watch app.