Content Strategy

Content Strategy is a discipline, a profession, a science and an art. That makes finding agreement upon a single definition a challenge. So, here’s what I mean when I say I’m a content strategist.

Con-tent Strat-e-gy

Content Strategy is planning for the organization, development, management, governance, and distribution of content.

My Role as Content Strategist

  1. Conduct qualitative and quantitative research to understand clients’ market, business, products and services, stakeholders, customers and target consumers.
  2. Analysis to discover actionable insights upon which to base the strategy or approach to engaging, educating, or persuading target consumers to complete a defined action(s).
  3. Crafting a strategy that defines the messaging, channels, content types, and systems to be used to reach target audiences; plans the development of content; and devises taxonomies and ontologies for organizing and managing content.

The Work

Growing Customers And Value For American Express

AMEX Corp Card Homepage
American Express Corporate Card Websites


Teaching Small Businesses To Grow With Google

Learn With Google
Learn With Google website


Winning Big With Google’s Small Business Customers

Alternate Direction AdWords Email
Alternate Direction AdWords Email


Reinvigorating a Pioneering Brand With Cord Blood Registry

CBR homepage
CBR Rebranded homepage


A Portfolio Approach to Contented Customers With Kendall Jackson

Kendall Jackson's Murphy Goode
Kendall Jackson’s Murphy Goode


Putting the X-Factor in XMatters

XMatters redesigned website
XMatters redesigned website