Content Strategy is a discipline, a profession, a science and an art. That makes finding agreement upon a single definition a challenge. So, here’s what I mean when I say I’m a content strategist.
Content Strategy is planning for the organization, development, management, governance, and distribution of content.
My Role as Content Strategist
- Conduct qualitative and quantitative research to understand clients’ market, business, products and services, stakeholders, customers and target consumers.
- Analysis to discover actionable insights upon which to base the strategy or approach to engaging, educating, or persuading target consumers to complete a defined action(s).
- Crafting a strategy that defines the messaging, channels, content types, and systems to be used to reach target audiences; plans the development of content; and devises taxonomies and ontologies for organizing and managing content.